Custom Trade Show Booth Design & Production

On a packed show floor, your booth gets about three seconds to pull someone off the aisle.

That's why Blue Coast designs and builds custom trade show booths that win those seconds, then turn them into real conversations. And because we keep creative, fabrication, and on-site production under one roof, you get a show-stopping build instead of a rented panel kit.

So whether you're exhibiting at E3, TwitchCon, or EVO, you get one team running everything from concept sketches to on-site install and teardown. That's exactly how we've built convention booths for the biggest names in gaming, including Warner Bros. Games and Capcom.

Trusted by leading brands at E3, TwitchCon, Comic-Con & beyond

Warner Bros Capcom 2K Games Gearbox SoftwareRiot Games

Trade Show Booth Design That
Commands Attention

At Blue Coast, trade show booth design starts well past pop-up banners and rented panels. Instead, you get custom-built environments that pull attendees in, and the full scope stays under one roof, from creative concepting and 3D design to fabrication, AV integration, and on-site installation.

Call them trade show displays or convention exhibits, either way every trade show booth is built from scratch for your brand and your floor space.

The real advantage, though, lives in our 15,000 sq ft Burbank studio. We pre-build your booth at full scale and walk you through it, so what you approve is exactly what ships. And because our Emmy-winning team came up in broadcast and film, you get booths with the cinematic production value of a TV set, not a sales stand.

Need a 10x10 activation station or a 50x50 immersive convention booth? Either way, we build it from scratch.

Start your booth project →
2K Games TopSpin 2K Desert Smash activation produced by Blue Coast

Custom Trade Show Booth
Services

Every show brings a different floor, which is why our three core services carry your custom trade show booths from first sketch to final teardown. Here's how each one works for you.

01

Trade Show Booth Design & Fabrication

It starts on the page and ends on the floor. Our process runs end to end, covering creative concepting, 3D rendering, structural engineering, material selection, and custom fabrication, all handled in house with no outsourced vendors and no communication gaps.

From 10x10 inline booths to 50x50 island exhibits, our trade show booth design process scales to any footprint. We bring that same custom approach to convention booth design, trade show displays, and pop-up activations, and you can see it in builds like the WB Games E3 island booth and Capcom's Monster Hunter TwitchCon booth.

02

Trade Show Activations & Interactive Experiences

A great booth gives people something to do, not just something to look at.

That's where activations earn their keep, whether it's photo ops, playable demos, branded AR and VR, interactive screens, or the shareable moments your audience posts on their own.

Every trade show activation we create works for two crowds at once, the people standing in the booth and the people watching the live stream from home. For larger experiential work beyond the booth, see our brand activation services.

03

On-Site Production & Event Support

Fabrication is only half the job. The same team that designs and builds your booth is on the floor running it, so nothing gets lost in a handoff.

Our on-site crew brings AV engineers, production managers, live stream operators, and brand ambassadors, and we manage every detail so you stay focused on your audience. Between shows, we then handle shipping, warehousing, and asset management, so your trade show booth stays stored, maintained, and ready for the next convention.

Our Trade Show
Booth Portfolio

Photos beat promises. So here's a sample of the convention booths we've designed, built, and run on the floor for some of the most recognizable names in gaming and entertainment.

MOTA
CONVENTION BOOTH, LIVE STREAM
WB GAMES E3 BOOTH
A custom island booth for Warner Bros. Games at E3, with live streaming running straight from the show floor.
MOTA
CONVENTION BOOTH, INFLUENCER STREAM
MONSTER HUNTER TWITCHCON BOOTH
A hands-on Monster Hunter booth built for Capcom at TwitchCon, designed so creators could stream live from inside the activation.
MOTA
CONVENTION BOOTH
MARVEL VS. CAPCOM EVO BOOTH
A tournament-floor booth for Marvel vs. Capcom at EVO, the biggest stage in fighting games.
MOTA
LIVE EVENT, ACTIVATION
TOPSPIN 2K AT DESERT SMASH
A branded TopSpin 2K activation staged at the Desert Smash tennis event, putting the game in front of fans beyond the usual gaming-show crowd.

Trade Show Booth
Ideas & Inspiration

Not ready to talk specifics yet? These trade show booth ideas make a solid starting point, and since we've built every one before, we can tailor any of them to your brand and your floor space.

MOTA
Interactive demo stations
Playable, hands-on setups that let attendees try your product right there on the floor.
MOTA
Photo op installations
Branded, shareable backdrops built for the social posts and press shots that travel well past the show.
MOTA
Branded lounge areas
Comfortable, on-brand spaces that keep visitors in your booth longer, and talking to your team.
MOTA
Product showcase displays
Hero displays engineered to put your flagship front and center, where no one can miss it.
MOTA
Immersive environments
Full-scale themed worlds that turn a plain booth into somewhere people actually want to step inside.
MOTA
Live stream stages
In-booth broadcast stages that carry your booth to the fans watching from home.

Inspired? Let's design your next booth.


Get a Free Consultation

Ready to build your next booth?

Let's talk — free consultation, no commitment.

Get a Free Consultation

How We Build Your Custom Trade Show Booth

01

Concept & Design

Everything starts with a free consultation and your brand story, not a floor plan. First, we dig into your show objectives, booth size, and audience. From there, all of it becomes mood boards, 3D renders, structural plans, and material specs. We treat your trade show booth as an immersive environment, never a display stand.

02

Fabrication & Pre-Build

Next, the booth comes to life in our 15,000 sq ft Burbank studio, from structural builds and custom displays to AV integration, lighting rigs, and graphics. Once it's built, we assemble and test the whole thing before it ships. So you walk through your finished booth weeks before the show, and nothing catches you off guard on the floor.

03

Install, Execute & Strike

Finally, we run the show dock to dock, handling logistics, shipping, on-site install, AV setup, live streaming, and content capture. When the show wraps, we take care of strike, shipping, and storage, so your booth assets stay maintained and ready for the next one.

Why Brands Choose Blue Coast for
Trade Show Booths

Capcom Street Fighter League US 2025 Finals, with a crowd waving light sticks beneath a giant screen showing a KO moment
Capcom · Street Fighter League

Entertainment-Grade Booth Design

Blue Coast brings broadcast-level creative to booth design, so you get cinematic lighting, immersive AV, and activations that feel like a set, not a sales floor. Our Emmy-winning team spent 25 years in TV and helped build one of gaming's biggest studios.

You see it in our WB Games E3 and Monster Hunter TwitchCon booths.

Capcom Marvel vs. Capcom booth at EVO designed and fabricated by Blue Coast
Capcom · Marvel vs. Capcom · EVO

In-House Fabrication & Pre-Build Studio

Our 15,000 sq ft Burbank studio is a working production facility, not a warehouse. Two sound stages, in-house set construction, 500-amp three-phase power, and 2 Gbps fiber let us fabricate, rig, and stress-test your full booth. You walk through it and sign off before it ever ships.

Supermassive Games The Quarry launch party, with four guests laughing around a campfire-style set against woodland scenery
Supermassive Games The Quarry launch

One Team, Dock to Dock

Most exhibit companies hand your booth to outside vendors for install, AV, or content. We don't. One team covers design, fabrication, install, AV, live streaming, content capture, strike, and storage, with our own crew on the floor. And you approve a detailed, line-item budget we've never gone over. Not once.

TESTIMONIALS

WHAT OUR CLIENTS
ARE SAYING

“Blue Coast has been a seamless extension of our team from day one.”

Capcom

“They are the most collaborative agency I've had the pleasure of working with.”

2K Games

"What truly sets Blue Coast apart is their willingness to push creative boundaries."

DC Comics

"They understand the budget realities and needs of our business and always overdeliver."

Scopely

"Blue Coast is an invaluable production partner we can always count on."

Variety

Trade Show Booth
FAQ

For a custom trade show booth, plan on roughly $100 to $200 per square foot for design and fabrication. In practice, that puts a 10x10 inline build around $10K to $20K, a 20x20 island closer to $40K to $70K once graphics, AV, and labor are in, and large 30x30 or 50x50 islands with integrated screens and interactive tech past $100K, sometimes beyond $250K.

Keep in mind the structure is only one slice of the picture, too, because floor space, drayage, electrical, and travel often take the larger share of a show budget. Whatever the scope, you approve a line-item budget first, and we've never gone over it.

Plan on about 10 to 16 weeks for a custom build, and closer to four to six months for a large island with custom AV or interactive elements. A typical schedule runs 3 to 4 weeks of trade show booth design and engineering, 6 to 8 weeks of fabrication, then 1 to 2 weeks of pre-build and testing before it ships.

Because our design and fabrication share one roof in Burbank, you skip the vendor handoffs that stretch most timelines, so the safe move is to start at least three to four months out from your show date.

Our focus is custom builds, since that's what makes a booth feel like your brand instead of a template. The math tends to agree, too.

A trade show booth rental usually wins only when you exhibit once or twice a year, but once you're doing three or more shows annually with a consistent footprint, owning a custom booth typically costs less across two to three years.

So we design modular custom trade show booths that reconfigure across different floor plans and shows, giving you a bespoke look with the economics of a reusable asset.

The terms overlap, and the real difference is the audience.

A trade show booth usually means B2B expos and industry shows, while a convention booth means fan-facing events like TwitchCon, EVO, or Comic-Con.

The formats are the same either way: a 10x10 inline sits between neighbors with an 8-foot back wall, while an island booth opens on all four sides for traffic from every direction. We build both, and our entertainment roots make our convention booth design especially strong where audiences expect a real wow factor.

We've designed, built, and run trade show displays and convention booths at the biggest stages in gaming and entertainment. We built the WB Games booth at E3, and we've produced Capcom's booths at TwitchCon and EVO, from convention-floor builds to tournament-stage activations.

We're not tied to one city, either. We ship and crew from our 15,000 sq ft Burbank studio to convention centers across the country, then manage freight, install, and strike at every venue.

Ready to Bring Your
Best Ideas to Life?

Let's design a booth your audience can't walk past. Get in touch to start your build.

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No commitment required — free consultation with our production team.

Prefer to talk? Email us at info@bluecoastmfs.com

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